Thursday, January 15, 2015

Spell Bound

I have seen a television commercial a number of times for State Farm Insurance in which they continue their (somewhat ridiculous) theme about assisting people, attempting to draw a parallel between assisting people with insurance claims and scoring an assist in a basketball game. In the commercial, apparently to spotlight the teamwork concept, someone says, "There is no I in assist."

Really?  How are they spelling that? Assyst? Or maybe they mean a cyst.

If you doubt it will cause school children to misspell the word, remember how many thought that relief was spelled R-O-L-A-I-D-S.

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