There is a television commercial for a sleeping pill that features two little
pretend creatures that appear to be fashioned from giant, fuzzy pipe cleaners
which are twisted into words. One, in a light gray color, spells out the word
Sleep, and the other, a darker color, is Wake.
They are about the size
of your basic house pets, which appears to be the point, because, unlike the
semi-rigid keepsakes we created from pipe cleaners at Girl Scout troop
meetings, these critters are pliant and ambulatory. They follow around behind a
woman we presume is insomnious, waving that part of their initial letter that
mimics a tail, rubbing against her ankles, and hopping up on her bed.
Eventually, through the miracle of modern pharmacology, our insomniac goes to
bed cuddling the little cat-like Sleep in her arms while the somewhat more
canine Wake dutifully lays down in its own bed on the floor.
The whole
thing is uncommonly creepy.
The real outstanding moment in this ad,
however, comes at the end during the recitation of the myriad side effects,
contraindications, and possible drug interactions of this sleeping pill when the
speaker actually says, "Do not take Belsomra if you have
narcolepsy."
Really? Ya think?
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